New Balance History and Resources

The History of New Balance

Founded by William Riley in 1906 as the New Balance Arch Company, in Boston, MA, New Balance manufactured arch supports and orthopedic shoes. During the 1950s and 60s, athletes turned to the company for customized running shoes due to New Balance's unique expertise in handcrafting specialized footwear. Paul Kidd bought the company in 1956 and increased the shoe-making sector as demand grew. Production of running shoes soon became the company's primary source of business. The New Balance "Trackster", one of the first running shoes made, grew very popular not only because of its technical innovation, but because it was available in a wide range of widths.

In 1972, New Balance was purchased by current Chairman and CEO, James (Jim) S. Davis. Four years later, the New Balance 320 running shoe was rated number one on the market, which launched the company into worldwide prominence. Since then, New Balance has diversified into making a complete range of athletic shoes – as well as apparel and accessories - for a variety of athletic activities.

In 1998, New Balance Athletic Shoe, Inc. acquired Dunham Bootmakers to expand into the outdoor arena without diluting the NB brand. In 2001, NBAS acquired PF Flyers to pursue the comfort casual market. New product hits retail shelves in Spring 2003.

Throughout the years, New Balance has maintained the same principles it was founded upon: extensive width sizing, a commitment to domestic manufacturing, and leadership in technological innovation.

Comprehensive resources about "New Balance" for everything from shoes to apparel.

Outerwear and Clothing Resources

• New Balance Bags and Backpacks
• New Balance Performance Socks with coolmax fabric
• Wide Cleats and Coaching Shoes
• Aravon Shoes
• PF Flyers
• Warrior Lacrosse
• Dunham Bootmakers

How to determine the right shoe size

• Getting the Proper Fit Form
• Technology that fits
• New Balance Technology Glossary