Green is the new black
Everywhere you go nowadays, going green is the topic. From supermarkets and the reusable bags to utilities and paperless billing. New Balance has jumped on and has gone green. While gathering some info on the eco-friendly show New Balance has produced I came across a great article from Shoebizness.com.
"The first shoe in New Balance's eco-preferred collection, the New Balance 70, is developed for fashionable consumers who consider the environment without relaxing their standards of style and comfort. Seventy-five percent of the upper components are "environmentally preferred materials." The laces, webbing, rand, quarter, tongue and saddle incorporate recycled polyester; the foxing and the tip of the shoe are synthetics made with fewer solvents than traditional materials. Rice husks filler in the outsole reduces the amount of rubber needed, thus reducing the amount of petroleum used. Water-based adhesives (rather than solvent-based) are used to join the upper and the sole unit and no paper stuffing or paper wrapping are used in the packaging of 70.
The 70 was also thoughtfully designed to reduce waste. The upper is constructed with minimal layers to reduce unnecessary material usage. It features a uniquely efficient design–the parts fit together much like a puzzle–in an effort to utilize as much of the original cutting material as possible".
12/1/2010 11:29 AM | Comments [0] 
