New Balance Supports Breast Cancer Foundations through Lace Up For The Cure
As if it isn’t enough what New Balance has already done to show it’s support for breast cancer research and awareness. Once again they have reached out where they have found a need to help.
Perhaps you have seen women in your neighborhood walking with pink or white t-shirts bearing a large, pink ribbon logo. No doubt they are training for the Race for the Cure 5K walk or run in a city near you. These races are held to support the Susan G. Komen Breast Cancer Foundation. Since 1991, New Balance has been a sponsor of this series, which is the largest race series in the world.
After sponsoring this event for so many years, New Balance decided to also design a line of footwear and apparel bearing the pink ribbon that represents breast cancer. They called this collection The Pink Ribbon Collection. From May to October every year, New Balance donates $5.00 from purchases in this collection. They will donate up to $150,000 to the Susan Komen G. Foundation during this time.
Today, I read an article stating that New Balance has decided to extend the Lace Up for the Cure program to Canada with $5.00 donations up to a minimum of $25,000 up to maximum of $40,000 made to the Canadian Breast Cancer Foundation from purchases made of Pink Ribbon merchandise.
Whether you want to make a pledge, run a race, wear pink ribbon merchandise, make a purchase from The Pink Ribbon Collection from New Balance or just become aware, there is something that can be done by everyone to find a way to support the fight against breast cancer and bring about breast cancer awareness in the world.
Ways to get involved:
Race for the Cure Series
3 Day Walk
Lace up for the Cure
Participating Lace Up For The Cure Retailers
Lace up for the Cure in Canada
Pledge
Share Awareness of Breast Cancer








