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Sep 24, 2007 (Only #How Stuff Works)

What are Neutral, Stability, and Motion Control Shoes

If you've been looking at our site you might have seen shoes described as Neutral, Stability or Motion Control. I thought it would be a good idea to decipher these terms, so you can get the best shoe for you. A "neutral shoe" or one described only as a "cushioning shoe" means that it is made for someone with a neutral walking or running gait -- someone who does not pronate (rolling your foot inward) or supinate (rolling your foot outward).  If the wear on your sneakers looks even on both the inside and outside heel, you are probably a neutral runner. A "stability shoe" is one that helps with pronation control.  This type of shoe is designed with technology such as a Rollbar, TS2, Extended Web, or medial and lateral posts. A "motion control shoe" is one that helps with both pronation and supination.  This type of shoe will have the Rollbar technology combined with the medial and lateral posts. Hope that helps

Jan 6, 2007 (Only #How Stuff Works)

Shipping To A Different Address For First Time Customers (Part 1)

Earlier this week we received a couple of inquiries regarding our checkout process. More specifically, some customers wanted to know how they'd send their order to an Address that deviates from the Billing Address.

Our systems do support this and so I thought it might be a good idea to blog about it for everyones benefit. Too, we're making a new Category on our Blog titled How Stuff Works. We'll begin to catalog these types of helper posts in this new category.

When Checking Out as a New or First Time customer you can expect to go through a very simple 3 step process:


  1. Enter Shipping Address Details

  2. Select a Shipping Option

  3. Enter Billing & Payment Details



As you can see the Shipping Address can be added independently from the Billing Address. Here are some screen shots to demonstrate this.

Step 1: I've entered a sample Shipping Address.


Step 2: I've selected Free UPS Ground shipping. (Shameless Plug) Did I mention that we have Free Shipping?


Step 3: I've entered a Billing Address that differs from my Shipping Address.


Later today I'll add Part 2 to this post which will demonstrate how Return Customers have the ability to create multiple Shipping Addresses. Right now I'm off to CompUSA to get myself a new Digital Video Card though.

Shipping To A Different Address (Part 2)

In my last post I covered how to achieve individually separate Shipping and Billing Address records for New or First Time Customers. So, how does this work for Returning Customers?

You've more then likely seen this when Checking Out on our site:


New Customers are offered the option of creating an account with a password and when doing so can return to New Balance Tampa and login using the Returning Account Holder option that you see in the image above.

Take a look at the next screen shot. Because this is my account I've blurred my address records. What your looking at is the single page checkout that Returning Account holders currently make their purchases from. You can see that our systems maintain (securely I might add) the default Shipping and Billing Address records for Returning Account holders.


It's important to note that our systems do not save customer credit card numbers. For Security reasons we will always ask customers to enter their credit card at the time of Check Out.

For Customers that wish to ship to a new address simply click the change link that is located directly below the default Shipping Address. This will cause the page to re-draw itself offing you the ability to create an additional Shipping Address:


Now, just complete your purchase and you've achieved Shipping to an Address that is different then the Billing Address.

Sep 4, 2007 (Only #How Stuff Works)

Amazing Shoe Tying

Don't have enough time to tie your shoes? Having trouble teaching your little one how to tie their shoes?

Check out this fast shoe tying trick!

Can you do it? Drop a comment and let me know.

- Michele