Sit and Fit, That Is What New Balance Recommends
What is all this talk about fit with New Balance? Are they making it their mission to make sure your shoes fit? I heard a recently radio advertisement from a local New Balance store that went something like this… “Are for ready to purchase some new athletic shoes? We’ve developed a revolutionary way to make sure shoes fit perfectly. We measure your feet.” Said the announcer.
Hmm, is that a new concept? So I decided to go shopping for shoes. You know what, I went to about 5 stores and none of them asked to measure my foot. Do you think that you know your shoe size? Or was that the shoe size you wore 10 years ago? Or was that the size you wore 25 lbs ago. Or before you had that baby? Hmm, maybe we should expect to have our feet measured to fit, especially if we want our shoes to feel good, after all, isn’t that why we wear New Balance.
Sit and Fit, That Is What New Balance Recommends










