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Apr 20, 2010 (Only #New Balance News)

New Balance Welcome's Dustin Pedroia!


New Balance has officially announced its partnership with Red Sox 2nd basemen and former League MVP Dustin Pedroia. A multi-year endorsement contract has been signed that will make New Balance Pedroia’s official footwear and off field apparel provider. New Balance will also partner with him to support their sponsorship of the Run to Home Base 9K to benefit the Red Sox Foundation and Massachusetts General Hospital Home Base Program.

New Balance Team Sports General Manager Mark Cavanaugh says of Pedroia “His relentless drive on the field and his enthusiasm and passion for giving back to the community off the field make him a great fit with our company.”
New Balance will be Dustin...Second baseman and former Most...

Pedroia will be wearing a special edition of the New Balance 1101 baseball spike  which features high performance running technology to eliminate spike pressure. “I have always been a fan of New Balance shoes for their great fit and comfort,” says Pedroia. For more information visit: http://www.nesn.com/2010/03/dustin-pedroia-strikes-deal-with-new-balance-will-sport-camouflage-cleats.html. 


To see an interview with the man himself check out: http://www.newbalance.com/performance/baseball/. And if you want to get that same feel of the 1101 for yourself New Balance Tampa has it ready for yourself.

 

 

 



 







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Mar 23, 2008 (Only #New Balance News)

New Balance Reportedly Set To Triple Its Marketing Budget

The Wall Street Journal published an interesting story regarding New Balance this past Friday which covered some new initiatives that New Balance is preparing to take on the Marketing front. I call it interesting because historically New Balance has not been an organization known for making a big marketing splash. They've been known for developing that coveted grass root group of extremely loyal customers.

What you don't see is New Balance promoting stylish series of Lebron`esk commercials. Is that all about to change? Perhaps, the WSJ reported in this article that New Balance, as part of a broader overhaul has geared up and it tripling its advertising budget and doubling its consumer research budget.

How does that fare against industry leaders Nike and Adidas? Here are the 2007 advertising budgets for all three organizations. In 2007 New Balance spent $19.7M on advertising (source TNS Media Intelligence). Tripling that budget is going to have an impact on the market and without question new consumers are going to see New Balance in a new light.

Expect to see the new ad campaigns kick off this week. Coinciding with the NCAAs we should be seeing the familiar "Love/Hate" style ads that we saw in the ad market place over the last couple of years.

So, who is New Balance targeting with these new ads? Youth, if you remember when Rob DeMartini took over for Jim Davis the growth goal bar was raised fairly high. Rob is expected to Double sales to $3 Billion by 2012. Rob knows he needs to reach out to new consumers to achieve these goals and at the same time continue to produce a great product that has generated legions of loyal customers.

If ever there was a company in a unique position to connect with new market segments it's New Balance. Why? They literally have millions of loyal evangelists already wearing their shoes. I randomly talk to folks wearing New Balance on a constant basis, they all have one thing in common... they love the shoes.

I believe that they'll hit their goals, how about you?

Here's one of the new Commercials.


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Apr 13, 2008 (Only #New Balance News)

New Balance In The News At Advertising Age

Here's the article, it was published last Thursday on the Advertising Age web site. New Balance, hot on the heels of declaring that they're going to double revenues by 2012 has consolidated their Global Marketing Agency strategy.

 

Smart move on their part, if you're buying media globally from global media outlets why not aggregate your buying power into a single powerful agency that may already have leverage in those markets?

 

New Balance had shifted their North American media to PHD last October so obviously they're happy with the results if they're now gearing up with PHD on a Global level.

 

Oh, and is it just me or are you also noticing the NB Zip models appear in more media releases? I bet it has everything to do with the drive to add younger consumers to the New Balance fold, what about you?

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May 1, 2008 (Only #New Balance News)

New Balance Refreshed Their Home Page

Check it out; New Balance has been making frequent changes to their web site since the whole Love/Hate campaign commenced a few weeks ago.

The latest rendering, if you haven't seen it shows off the speedy 805.

New Balance Home Page

The New Balance 805s appear to be built for speed and interval training. I'll let you know as soon as we have them posted in the online store.

Here are the 4 mens models that I know of:

Mens 805 Collection

Ladies, they have you covered too:

Womens 805 Collection

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Nov 3, 2008 (Only #New Balance News)

Rolling Out The Red Carpet For You

If you haven't seen it already we launched a Red Carpet Service campaign on our web site recently.

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Jan 22, 2010 (Only #New Balance News)

Running Barefoot!

   As children the concept of running around barefoot was nothing new or strange it was something completely natural, something we did without thinking. As we grew older we still enjoyed running around but now with the preference of protection from the rocks and debris that running shoes provided. And with the advancements in cushioning and motion control technology in running shoes, they became a necessity for us. However, an ever growing group of barefoot enthusiasts are going back to the carefree days of youth and in the process are reintroducing us to this concept. 

   These hardcore runners say that running barefoot allows you to shorten your stride to a more natural length and land closer to the ball of your feet than a typical running shoe will, thereby teaching your feet and ankles to become the flexible shock absorbers they were made to be. You would think the idea of running barefoot would strike fear into the hearts of a shoe company like New Balance but that would be incorrect. New Balance has heard the call of barefoot runners and is answering it with MT100/WT100. Their low profile lightweight trail racer is the alternative to this new trend for when going barefoot isn't a possibility. 

   This minimalist shoe is made with a puncture resistant toe material and ROCKSTOP in the forefoot to protect your feet from debris. For those of us living in metropolitan areas the idea of running barefoot through the streets might be the kind of thing to put us off running entirely. The NB100 series offers a healthy compromise of the feeling of running barefoot but with a thin layer of sole to protect your feet. To learn more information about this new running style check out barefootrunner.com.

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