Hey Leo, We Have Your Size In Stock
You may have heard of Ukrainian, Leonid Stadnik? At 8-foot-5 he's the world's tallest human. I read about Leonid a few years ago in the USA Today. Back then he was only 8-foot-4. Amazingly, he's still growing. According to his Wikipedia entry, at the age of 14 he developed a pituitary gland tumor that secreted large amounts of growth hormone, resulting in gigantism.
Leonid is back in the news because he's been given a new giant sized bicycle and he's also received a giant car by President Viktor Yushchenko.
I knew this from reading about him previously but you might not. Stadnik unfortunately had to quit his job as a Veterinarian on a cow farm due to frostbite on his feet. Leo was walking to work in his socks because his shoes didn't fit. He has a 17" foot.
Hmmm, I think I know some folks that manufacturer and sell size 17 shoes. This is the kind of story that New Balance should jump at. Leo needs some size 17's and New Balance is looking to expand their marketing horizons by tripling their marketing budget. If Leo can make the front page of every major media outlet on the planet with a new Bicycle I think I'd be getting him some new shoes. It's a good deed and that kind of coverage can't be bought.
If you happen to wear a size 17, we can help you out. Did you know that we carry up to size 20? I tried our Size Finder for Mens, Width D, Size 17. We currently have 27 different models across 5 categories available in that Size and Width.

Oh and guess what, we don't just carry size 17 in a standard D Width. Nope, we have them available in 2E:


We even have them in 6E:

We feel strongly that carrying this wide variety of Sizes and Widths helps support our value proposition to you the Customer.



The Wall Street Journal published an
Expect to see the new ad campaigns kick off this week. Coinciding with the NCAAs we should be seeing the familiar "Love/Hate" style ads that we saw in the ad market place over the last couple of years.





