New Balance December 2007 Blog Archive


Dec 27, 2007

A Greenhorn’s Guide to Running: What on earth is a Fartlek?

I am by no means an expert in the art and science of running, but I do know a few and I am not afraid to ask the painfully simple, often awkward questions. Let us just say I was quite surprised about just how many places on the human body that can blister. Therefore, I decided, for my fellow greenhorn's sake, to answer a few of these questions on the blog.

Runners have a language all their own, and if your new to the sport it can be quite intimidating. The first time I heard someone use the term Fartlek, I almost slapped him in the face. Despite the 6th grade reaction to giggle, a Fartlek has nothing to do with your morning bran muffin. In fact, it is Swedish for "speed play". It is a highly effective form of conditioning favored by runner, soccer and rugby players. Basically in the 19030's the Swedish cross-country team was tired of getting beat by the Finns, so their coach developed an interval training plan that would build aerobic and anaerobic strength. A basic Fartlek looks something like this:

 
  • Warm up – easy running for 5 to 10 minutes.
  • Steady, hard speed for 1.5-2 km; like a long repetition.
  • Rapid walking for about 5 minutes – recovery.
  • Easy running interspersed with sprints of about 50 – 60 m, repeated until a little tired. – Start of speed work.
  • Easy running with three or four "quick steps" now and then (simulating suddenly speeding up to avoid being overtaken by another runner).
  • Full speed up hill for 175 – 200 m.
  • Immediately, fast pace for 1 minute.
  • The whole routine is then repeated until the total time prescribed on the training schedule has elapsed.



  • Two long-term studies confirm that this method of training is more effective at inducing fat loss then training at moderate intensity for the same duration. Not only is it an effecient training method, Fartlek training can help you avoid injuries that can accompany non-stop, repetitive activity.

     
     


    Dec 24, 2007

    Purple Velvet, embroidery and Gold....Oh My!

    New Years means new shoes are right around the corner and I cannot help but talk about all the fun new stuff I cannot wait to get my hands on in January. The 576 will be celebrating its' 20th anniversary next year with a fabulous limited edition. White embroidery, purple velvet and gold trim may not sound very masculine. The complete result however is actually pretty sleek. Look for them on a limited scale in early 2008


    Dec 23, 2007

    5K Update: X-Mass Slumps and New Year's Rush

    So far so good, the whole team is comfortable doing the 5K distance, but I would still like to see our time shave down at least five minutes. I would really like to see everyone run between 20-25 minutes. My buddies at the running club say I should focus more on speed work then distance. Surprisingly everyone loves distance runs but they hate doing speed work. I'd rather want to die for 5 minutes then for an hour, but every runners different. Attendance at my A.M running club runs and my evening team runs have been thin. I assume the holidays are the culprit. I'll been lenient for the rest of the year, but come January 2nd I'll be expecting a new year's resolution rush.

    Dec 20, 2007

    '08 1400 Retros-Sporting the Chicken

     For those that want a fly shoe but don't want to trade their first born for them should check out the new Retro 1400's that will be dropping in early '08. Yes, those are chickens that transition into runners on the upper. Why chickens you ask? William J. Riley founded New Balance in 1906 as an arch support company. His inspiration for his groundbreaking supports….chickens. Think about it, you have never seen a chicken loose its' balance. Therefore, the chickens on the 1400 are homage to our founder and our 100+ history.


    New Super Team's to Drop Jan 20th

    FYI- the new Super Team 33's will be coming out January 20th. This season will feature three color-ways based on the 998 and inspired by, of all things, luggage. The Black is inspired by Swiss Army bags, the Crocodile-high end luxury Italian luggage, and the Purple- a travel trunk. I have to say I am not a fan of the Purple but I'm in love with the Croc. Alas, they don't come in my size. Darn my tinny feet, and why is it that no one makes limiteds for women. And when I say limited, I mean it. Only 33 stores will have one size run per color-way. So if you have to have a pair I'd start looking now. You can get a peek at them on  LA MJC , (P.S this is a French site so I hope you paid attention in French class)

    Dec 18, 2007

    New Casual Women's Line to be Added in '08

    One rather boring part of my job requires me to read trade journals, which is as exciting as it sounds. However, on occasion, I come across an interesting tidbit that my sneakerheads will like. For instance, New Balance is planning a female fashion sneaker line to drop in the fall of 2008. This line will feature hot color-ways and more causal designs. Think of them as the female versions of Retros taken to the next level. NB is pretty excited about adding this to the line up. Though we are, and will always be a performance-based company, we recognize that even people clocking in 50+ miles a week also need a casual shoe. NB has done a lot with more casual styles in the men's department so I can't wait to see what they have in store for the ladies.

    Dec 13, 2007

    5K Update

    It's been a while since my last post and things have been going well. I've shaved two minutes off my average for the week. I managed to scrape together a team of runners to run together. We decided if we're going to be running anyway why not do it for a good cause. So we are raising money for the Wounded Warrior Project. This great organization helps wounded service personnel and their families. All in all everything is going pretty smooth. I ran 5k on my last long run and I'd like to cut about 10 minutes off that time. So there is still work to be done

    Runners do not want tchotchkes they want shoes

    Runners are notoriously picky, if you have an avid runner in your life you know this all too well. It is just murder to try to get a runner a meaningful gift. Not unless you know their exact size, gait, average weekly mileage, and favorite color. You will save yourself a headache and your runner a trip to the mall on the 26th if you pick them up a newbalancetampa.com e-gift card. It will be e-mailed directly to the recipient with your own personal message (So no worrying about things getting lost in the mail). They can access New Balance Tampa whenever they need that new pair and use your incredibly thoughtful gift on whatever their little runner's heart fancy. That is so much cooler then a ceramic kitten.

    Dec 2, 2007

    Wicked Cool Shoes

    I know these shoes have been out for a few months now, but I just can't resist writing a little something on the M574ETD designed by Sean D'Anconia.  At first I thought it was a bit much, but when you start looking at them you can't stop. It is like a Where's Waldo of 70's action movies on a shoe. According to NewBalanceBlog.com, D'Anconia is known for adding references to Atlas Shrugged in his work. I've yet to find the image, but I'm still looking. Any shoe that can reference an Ayn Rand masterpiece is pretty cool in my book.


    Photo By newbalanceblog.com