The New Balance booth at the MTV Video Music Awards brought in many celebrities checking out the sneaks.


Sneaker Peek

Don't forget to have a cup or two of java after your morning workout. A report that came out today says moderate coffee use is good for you. It is the number one source of antioxidants in the American diet.

Can coffee help your exercise program? Some may say yes. But don’t forget coffee can dehydrate you, so don’t over do it and drink lots of water during your workout. Oh yeah and don't forget that too much water may not be good for us runners.
Ugh, aren’t you tired of these studies?

Here's another 365 related articles.

Thinking of purchasing the 808. The 808 New Balance Trail shoe is available in both men and women sizes. Available in the Women's W808GY and W808NV.
And Men’s M808AT, M808BK, and M808CO.

Reviews of the 808:
Walking.about.com
Runningtimes.com

New Balance awards a $500,00 grant to the Allston-Brighton Oak Square Branch of the Greater Boston YMCA.

New Balance is playing an active part to help in the fight against obesity, diabetes and other problems associated with a sedentary lifestyle.

Other blogs on their fight for childhood obesity.

Many Concerned with Childhood Obesity

New Balance Supports Programs to Combat Childhood Obesity

Children in Balance: Tufts Childhood Obesity Initiative

New Balance has continued it’s fight against the market of pirated copies by hiring a law firm. They have requested the seize of 35,000 pairs of New Balance copies.

More info on what brought this cleaning up about.

The 2005 Komen New York City Race for the Cure® will be held on September 25. There is still time to register.

In the city during the week of the NYC Race for the Cure many buildings show their support by illuminating themselves in pink lights. Show your support by wearing a pink bracelet or making a donation to a local affiliate.

Pink Ribbon Collection

Komen Race For The Cure Series 2005

This is often a question a customer: If I wear a New Balance shoe that in on a SL-2 last, would I wear the same size in a SL-1 last? The answer is no.

The reason the sizing in a shoe is different is because the SL-2 last has a wider and higher toe box. And if you are used to that extra room, the SL-1 will feel tighter on your foot and generally will be uncomfortable. Just as if your used to the SL-1 tighter fit. The SL-2 last will make your move around and be very loose if you don’t need the extra room.

The difference between the SL-1 and SL-2 is this:
SL-1 is standard fit for all of these: heel width, instep height, toe box depth and forefoot width. SL-2 is as follows: standard heel width, high instep height, high toe box depth and wide forefoot width.

You may also want to look at this link for more info on New Balance Lasts.

New Balance always recommends that you get a Sit and Fit.

Whether you walk for your health or are motivated by other factors, study after study have shown the health benefits of walking.

There is a great article in the September issue of Redbook on page 181 called “Learn to Walk”. You will read about 9 women whose lives were changed by walking through lonliness, stress, disease, and being overweight. The article also touches on walking for a cause with the following organized charity walks. This would be a good motivation to start a walking program.

American Heart Association Walk
Aids Walks
Susan G. Komen Race For The Cure
Making Strides Against Breast Cancer
America’s Walk For Diabetes
National MS Society

Other walking info:
AVA Walking Clubs are a good way to stay on target
Why wear a walking shoes

We are having alot of customer looking for wide width baseball cleats. New Balance will be releasing the baseball cleats in December 2005.

New Balance Cleats Now Available

Back to school for many kids, means back to fashion.

What's hot for the Fall?

Jeans, Vintage rock band t-shirts and athletic retro shoes.

Now I have to tell you, I went to school for fashion design/merchandising and I have a very open mind when it comes to fashion trends.

But last week-end, I found myself standing in the store with my 14 year old saying, “look at these jeans, they look like rags.” The "new jeans" were very worn out with a lot of holes. The look - the more distressed the jeans - the better. Then he wanted the Rolling Stones t-shirt with those big lips.

We finally agreed, okay on the distressed jeans, but none with holes. Okay on the rock t-shirt, but no big lips, Pink Floyd, Wish You Were Here, I could live with that.

The shoes, PF Flyers, which were acquired by New Balance in 2003. These vintage shoes which have made a comeback along with the Chuck Taylor Converse All Stars version now owned by you know who, Nike.

We went with the PF Flyers, the rationale as to why we went with PF Flyers.
Fashion rule number 1 - We only wear New Balance in our house!

I have noticed a variety of news articles concerning childhood obesity in the last few days. Check out some of these stories about what is being done to fight this battle.

New Balance is helping in the fight to combat childhood obesity. The “Children in Balance Initiative” is a commitment by New Balance to donate 5 million dollars over the next 10 years to Tufts University Freidman School of Nutrition Science and Policy.

Bill Clinton has teamed up with the American Heart Association to combat childhood obesity along with the the Governor of Arkansas, Mike Huckabee.

California Governor Arnold Schwarzenegger supports a bill that will limit the sale of soda and "junk food" in public schools.

Sesame Street is taking a stand against childhood obesity also. In case you may have forgotten,
C is for Cookie...! The Cookie Monster no longer gobbles up all of those cookies at one time. He now suggests that his cookies are a “sometimes snack”!

What can you do? Sign up for the America on the Move registry.
John C. Peters, Ph. D., a researcher and co-founder of America On the Move stated, “The new AOM Registry is a research tool that is critically needed to help current and future generations extend both the quality and length of their lives.”

As a small, first step, AOM suggest cutting 100 calories and taking 2000 steps.

Click here to find out how to take care of your New Balance shoes.

In the September 2005 issue of Shape magazine, Shape picks the New Balance Andare Run Skirt as one of their top sport skirts. Skirts for sports are great because they don’t chafe, ride up or constrict movement. They also look great!

Press Release.

The 707 Basketball series is now available at New Balance Tampa. The New Balance 707’s are lightweight and durable with a leather upper. Available in a variety of colors in sizes in a 6.5-13,14,15,16 in a D or 4E width.

The Portland Race for the Cure will be on September 18. The Oregonian would like you to tell your Race for the Cure story.

Still Time to Race for The Cure

Check out these new Men's running shoes from New Balance. The 970 has a list of technology, including Abzorb Ex.

M970GN

M970SB

New Balance would like to send your child a free copy of the Good Sport's Playbook.
The book will share with your child the 10 Habits of Good Sportsmanship. For a free copy, click here.

Once again this year, New Balance will have the ultimate in VIP access to The 2005 LaSalle Bank Chicago Marathon. You could receive one of the 6,000 passports to the Boston Marathon by purchasing $100.00 or more at a participating New Balance dealer. For more details visit the New Balance corporate website.

Two additional colors are available in the Men’s New Balance 808's. This model is the updated version in the 800 all terrain series.

More about
Updated New Balance Models

M808CO

M808BK

Hot news in the athletic shoe world, Adidas and Reebok merged. Are they teaming up to beat out Nike?

And how will this effect New Balance?

According to this article, Jim Davis, President and CEO, of New Balance stated that ''For us, it will be business as usual."

New Balance cross-training shoe, the 620, is available in white or black.
It makes a great uniform shoe for back to school for high schooler's.

For women the 620 is available in white and black, sizes 5-11,12,13 with widths 2A, B and D.

The black 620 is available in men's sizes, 6.5-13,14,15,16 with widths D, 2E and 4E.

The 620 is also available in Kid's sizes.

Check them out for a back to school.

White

Black

Hey Tampa Bay, are you ready for some hockey? Kick off the first season in two years with this New Balance retro model that sports the Lightning colors.


M579KNL


Lightning fans will finally get to see the Stanley Cup Champion Tampa Bay Lightning rise the team's first Stanley Cup Championship banner to the rafters before the opening game of the the season on October 5th at the St. Pete Times Forum.

Tampa Bay Lightning