New Balance April 2005 Blog Archive


Apr 29, 2005

Shoe Fittings at Oprah’s Live Your Best Life Tour

Hey, going to see Oprah? Don’t forget to check out the New Balance booth when you are at the Oprah Live Your Best Life Tour. New Balance will be doing shoe fittings.

I recently read an article that said 85% of people are walking around in the wrong size shoes, most people wearing shoes too small. So make sure you get that shoe fitting at the Oprah Live Your Best Life Tour.

The tour cites and dates are:
Denver, CO, April 30, Washington, D.C., May 7 and Dallas, TX, May 21.

Can’t get one of those sold out Oprah tickets but still want a fitting. This interactive page on the New Balance website has some good tips on Getting Fit Properly.

Other related blogs:
New Balance Sponsors Oprah's Live Your Best Life Tour
Sit and Fit, That Is What New Balance Recommends

Apr 28, 2005

Bucs' Quarles Takes Salary Reduction

The New Balance campaign called For Love or Money comes to my mind often when I read a sports story, whether it be a good or bad one. This story coming out of Tampa today was a real "For Love" story. Shelton Quarles agreed to a $1.5-million reduction in salary to remain with the Bucs. Imagine that!

Bucs' Quarles takes one for the team

New Balance Debuts for Love or Money Advertising Campaign

What motivates athletes these days? (Vote and Debate)




Apr 27, 2005

Young Entrepreneurs Alliance Design New Balance Flyers

Okay, so maybe Luke didn't send me a Christmas card. Maybe I'll be able to get one of these flyers that he and his friends from the Young Entrepreneurs Alliance designed for New Balance outlet stores.
Click here to read article.


I didn't receive a Christmas card




Apr 26, 2005

New Balance SoccerFest and Keep Fit Challenge

If you live near the University of Massachusetts and love soccer this is the event for you.
Starting Friday, April 29 at Rudd Field
the New Balance SoccerFest will kick off with the University of Massachusetts men's soccer team facing the Dartmouth Big Green. The Soccer Showdown, is just one event of the two-day SoccerFest which also features an all-ages tournament.

Also check out the New Balance Keep Fit Challenge which will run all day on Saturday, April 30.

More Information:
UMass men's soccer team and all of the University's 23 NCAA Division I intercollegiate athletic teams
New Balance Soccerfest
New Balance Keep Fit Challenge

Apr 25, 2005

890 New Balance Running Shoes

All that I have to say about the NEW 890 New Balance running shoes is Hot, Hot, Hot!
Get'em while their hot. Lightweight and cushioned. Selling like hot cakes in the stores!

W890WP


M890WR


Apr 24, 2005

Women's New Balance 801 Recovery Running Shoes

Sorry guys, New Balance will not be restocking these for awhile, but lucky for the girls New Balance has made these 801 slip on recovery running shoes in a variety of colors.

The W801BP is in the Pink Ribbon Collection. This is the collection for the Susan G. Komen Foundation Race for the Cure bearing the pink ribbon for breast cancer.

New to the 801 line is the W801PK (pink) and W801CB (Carolina Blue).


Women's New Balance 801 Recovery Shoes
» W801BC
» W801BP
» W801BP
» W801PK


Apr 23, 2005

New Balance 754 running shoe Runner's World Editor's Choice

Runner's World magazine has named the New Balance 754 running shoe the
Editor's Choice award.
The article is in the Summer 2005 Shoe Buyer's Guide which is in the June issue of Runner's World.

M754WG.

W754WG.

New Balance 754 Running Shoe.


Apr 20, 2005

New Balance Supports Breast Cancer Foundations through Lace Up For The Cure

As if it isn’t enough what New Balance has already done to show it’s support for breast cancer research and awareness. Once again they have reached out where they have found a need to help.

Perhaps you have seen women in your neighborhood walking with pink or white t-shirts bearing a large, pink ribbon logo. No doubt they are training for the Race for the Cure 5K walk or run in a city near you. These races are held to support the Susan G. Komen Breast Cancer Foundation. Since 1991, New Balance has been a sponsor of this series, which is the largest race series in the world.

After sponsoring this event for so many years, New Balance decided to also design a line of footwear and apparel bearing the pink ribbon that represents breast cancer. They called this collection The Pink Ribbon Collection. From May to October every year, New Balance donates $5.00 from purchases in this collection. They will donate up to $150,000 to the Susan Komen G. Foundation during this time.

Today, I read an article stating that New Balance has decided to extend the Lace Up for the Cure program to Canada with $5.00 donations up to a minimum of $25,000 up to maximum of $40,000 made to the Canadian Breast Cancer Foundation from purchases made of Pink Ribbon merchandise.

Whether you want to make a pledge, run a race, wear pink ribbon merchandise, make a purchase from The Pink Ribbon Collection from New Balance or just become aware, there is something that can be done by everyone to find a way to support the fight against breast cancer and bring about breast cancer awareness in the world.

Ways to get involved:
Race for the Cure Series
3 Day Walk
Lace up for the Cure
Participating Lace Up For The Cure Retailers
Lace up for the Cure in Canada
Pledge
Share Awareness of Breast Cancer

Apr 18, 2005

New Balance Make Slip Resistant Walking Shoe Great for Restaurant Workers

I see many people in the Restaurant industry wearing black sneakers. In the past we have advised them to purchase the 811's or 925's. However, New Balance has now come out with a new model with a Slip Resistant Outer Sole. The sole is slip resistant in oily and wet conditions. This technology makes it a great shoe for restaurant workers. It comes in black and is available in Men's and Women's sizes.

Other features included in the New Balance Walking shoe 630:
  • ABZORB in heel.
  • Stability Web.
  • Walking Strike Path Outsole.
  • Solid Rubber Outsole.
  • Slip Resistant Outsole Rubber.
  • Full Grain Leather.


  • Other related entries: Ever wondered... Why wear a walking shoe?

    Mens MW630BK

    Womens WW630BK

    Apr 17, 2005

    New Balance Athletes To Run Boston Marathon

    A New Balance athlete will be looking to defend his title at the Boston Marathon on Monday.

    Timothy Cherigat, the winner of 2004 Boston Marathon will be facing some world class competition to hold his Boston title. Along with him will be Team NB teammates James Koskei and Stephen Kiogora, who finished 4th in the 2004 race.

    Cherigat will race wearing the
    New Balance RC 205
    which he wore in 2004 when he won.

    Apr 15, 2005

    109th Boston Marathon

    Date: April 18th 2005 at high noon.

    Course Records

  • Mens - 2:07.15 Cosmas Ndeti

  • Womens - 2:20.43 Margaret Okayo


  • Here are some additional Boston Marathon facts and Spectator FAQs.

    Tribute to John Kelley

    The Boston Athletic Association remembers the legacy of John Kelley.

    New Balance Feature Live Statues at Boston Marathon Week-end Celebrations

    New Balance starts the Boston Marathon week-end celebrations featuring live statues posing at the John Hancock Sports & Fitness Expo at the Hynes Convention Center, 900 Boylston Street. The live statues are New Balance associates, friends and family who live and run in the Boston area. The statues will be posing in New Balance apparel and footwear.

    Check them out on Saturday, 4/16 11 a.m. - 5 p.m or Sunday, 4/17 11 a.m.–5 p.m. if your in Boston for the marathon on Monday.

    See a live statue here.


    New Balance Website

    I noticed today that New Balance has updated it's website with the For Love or Money campaign and removed their previous campaign, N is for Fit.

    Check out the new look.





    Apr 14, 2005

    How much water is safe for runners?

    Did you know runners that drink too much water can damage their health? Me neither.

    Today Elites, Ireland Online, Forbes and the RunnersWeb are all reporting similar stories.

    Here's another 239 related articles.

    New Balance / Bennie Benson Memorial Invitational

    The New Balance / Bennie Benson Memorial Invitational will be held April 15 and Saturday, April 16 at Robert Morris University in Pittsburg, PA.

    You can review the Events here.



    Apr 13, 2005

    New Balance Crime Busting Technology

    New Balance felt sorry for these bobbies who are busting the criminals while peddling their cycles in heavy police boots. Thanks to New Balance, these 7 bobbies can peddle faster and be more comfortable while fighting crime.

    New Balance Crime Busting Technology


    Apr 11, 2005

    Debate over New Balance Trash

    Problem - $16,000 to $20,000 worth of scrap cardboard obtained annually from New Balance Athletic Shoes in Boston.
    Debate - Who gets to keep the trash.

    A Waterville nonprofit organization which employs six mentally-challenged adults and two nonhandicapped adults or Skowhegan's recycling facility.

    Read the article.

    I'll keep you posted as to who wins!

    Apr 10, 2005

    New Balance Running Skirt

    Would you wear a skirt to run? Then slip on a cute shirt, go shopping with the kids, or maybe meet the hubby for lunch? Does fashion meet function here with this New Balance running skirt?

    Looks like the Running World community is also talking about the New Balance running skirt ,might add they think it is cute but seem to be scatching their head about it, although most have not tried it.

    It does come with a nylon-Lycra blend brief. That's good, that means you don't have to keep your legs crossed when you sit! Although I hear the trail runners prefer the running skirts because it is easier for them when they have to pee! Guess that would make it functional.

    If you have this running skirt, or any other brand, let me know how you like it? Is it functional or fashionable?


    New Balance Running Skirt Article


    New Balance Running Skirt



    Apr 9, 2005

    New Balance 754 Running Shoe

    New Balance has updated both the Women's and Men's 753 running shoe. I really like the new colors of the W754WG for women. The lime green accents are big for Spring.

    The Men's version, the M754WG looks about the same as the old model which always sold quite well.

    The big difference in both the men's and women's New Balance 754 is the lightweight, breathable mesh called Air Mesh. If you notice, the mesh texture and size of the holes are different than the old 753.

    My feet felt really free in these shoes, with a very light and cushioned ride.


    New Balance W754WG

    New Balance M754WG




    Apr 7, 2005

    New Balance Makes Lightweight Walking Shoe

    The women speed walkers come in the store all of the time looking for a lightweight walking shoe.

    New Balance has great walking shoes with plenty of support, cushioning, technology but they can be a little stiff until the leather is broken in.

    Most of the time the speed walkers end up going with a running shoe to fit their need for a lightweight shoe. I guess New Balance saw the need for this and came up with a lightweight walker with lots of mesh to make these walking shoes lightweight and comfortable.

    I bet the WW790GP will be a great model for New Balance.

    New Balance WW790GP

    Apr 5, 2005

    Come on Sneakerheads, I'll take my New Balance Retro's

    What's this talk that sneakerheads aren't looking for Classic retro shoes?

    According to this article, Footlocker Chief Executive Bruce Hartman made a forecast that the sales of higher-priced technical footwear would pick up through 2005 and stating that the demand for relatively inexpensive, classic style shoes like New Balance 574s-- have leveled off. I haven't seen proof of that in the New Balance stores but then I don't sell the Adidas 1!!!

    Well, I don't know about you but I'll be cool in my $59.99 Classic New Balance Retro's.

    Oh yeah, don't you want to know what a sneakerhead is? They are collectors of trendy athletic footwear willing to cough up hundreds or even thousands of dollars on hard-to-find sneakers that few others have. They even have their very own shoe collectors magazine.

    Apr 4, 2005

    New Balance Retro Shoes for Kids

    I was a little taken back when the PF Flyers made a come back a few years ago. And really, those purple Converse really shocked me.

    But you know, I really have to say, I can actally wear the New Balance retro shoes without feeling really out of it! I love them, and now they have them for my kids, too.

    New Balance Retro for Kid's

    Women's Retro Slides: New Balance Retro 574 Slides


    Apr 3, 2005

    New Balance Kids Sportmanship

    Need a project for your kids? Go to the New Balance Kids Sportmanship site and let them read the list of 10 Habits of Good Sportsmanship. Have them think of one additional habit. Go to this page and enter them in the
    New Balance Kids Sportmanship Contest.

    There will be 48 Grand Prize winners receiving a cruise to the Bahamas on the New Balance Kids Sportsmanship Award Cruise for the winner and two guests. That's right you get to go too!

    Apr 2, 2005

    Searching for New Balance News

    Every day I go searching for some worthy New Balance news in my pursuit of bringing you an informative, interesting blog for the day. Sometimes, I find a product, a shoe or some corporate news. But today, I found an interesting piece of writing that I thought you'd enjoy reading.

    In my searching for some New Balance news today, I came across an article by Benoit Denizet-Lewis who is a Contributing Writer at The New York Times Magazine. The article was written in 2001 but I couldn't help but be impressed with how someone could write such a lengthy, interesting piece about Achieve New Balance.

    I'd certainly like to take some lessons from his creativity.