As if it isn’t enough what New Balance has already done to show it’s support for breast cancer research and awareness. Once again they have reached out where they have found a need to help.
Perhaps you have seen women in your neighborhood walking with pink or white t-shirts bearing a large, pink ribbon logo. No doubt they are training for the Race for the Cure 5K walk or run in a city near you. These races are held to support the Susan G. Komen Breast Cancer Foundation. Since 1991, New Balance has been a sponsor of this series, which is the largest race series in the world.
After sponsoring this event for so many years, New Balance decided to also design a line of footwear and apparel bearing the pink ribbon that represents breast cancer. They called this collection The Pink Ribbon Collection. From May to October every year, New Balance donates $5.00 from purchases in this collection. They will donate up to $150,000 to the Susan Komen G. Foundation during this time.
Today, I read an article stating that New Balance has decided to extend the Lace Up for the Cure program to Canada with $5.00 donations up to a minimum of $25,000 up to maximum of $40,000 made to the Canadian Breast Cancer Foundation from purchases made of Pink Ribbon merchandise.
Whether you want to make a pledge, run a race, wear pink ribbon merchandise, make a purchase from The Pink Ribbon Collection from New Balance or just become aware, there is something that can be done by everyone to find a way to support the fight against breast cancer and bring about breast cancer awareness in the world.
Ways to get involved:
Race for the Cure Series
3 Day Walk
Lace up for the Cure
Participating Lace Up For The Cure Retailers
Lace up for the Cure in Canada
Pledge
Share Awareness of Breast Cancer